CASE STUDY

More than a cosmetic change

Client
Indika Herbs
Year
2021
Services

Branding / Design

Description
Indika Herbs partnered with Blaze to develop a robust, scalable storefront and a cohesive, data-backed content strategy that celebrates their vision of making a positive contribution to people’s health and wellness by mainstreaming relatively under-the-radar CBD-infused cosmetic products.
img
image

Understanding
the brand

Indika Herbs offers an array of hemp-derived CBD-based skincare products such as body oil, lotion, and cream. Increasing awareness towards Cannabidiol-infused FMCG products, coupled with the legalization of marijuana in Canada and parts of the United States has accelerated the overall CBD skincare industry over the past few years.

Our goals

  • Developing a responsive e-commerce store that upscales the business.
  • Defining brand proposition
  • Market positioning

Product Education

    • Indika Herbs offers an array of hemp-derived CBD-based skincare products such as body oil, lotion, and cream. Increasing awareness towards Cannabidiol-infused FMCG products, coupled with the legalization of marijuana in Canada and parts of the United States has accelerated the overall CBD skincare industry over the past few years.
    image

Defining a brand proposition

Blaze conducted remote workshops to break the stigma and customer mistrust around CBD-infused cosmetic products prevalent in the South Asian market. Our in-house content writers produced content that addressed — challenged — the distinct social connotations around CBD, emphasizing the fact that the compound contains 0.3% or less THC content by dry weight. Additionally, we at Blaze analyzed the top competitors of Indika Herbs across multiple areas: Price point, SEO performance, tone of voice, proposition, and mission, among other domains.
img
Additionally, we at Blaze analyzed the top competitors of Indika Herbs across multiple areas: Price point, SEO performance, tone of voice, proposition, and mission, among other domains.
image

The logomark story

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Quis ipsum suspendisse ultrices gravida. Risus commodo viverra maecenas accumsan lacus vel facilisis. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Quis ipsum suspendisse ultrices gravida. Risus commodo viverra maecenas accumsan.
img

Market Positioning

We began by analyzing the market headwinds and challenges around CBD-infused skincare products and how they may affect the growth estimates in the future. The CBD market is expected to reach USD 22 billion by 2022 — a demand fuelled by an increased wellbeing awareness among customers. Surveys conducted by Blaze affirmed that more and more customers are looking for alternatives to synthetic chemicals in skincare products.